Staying Relevant

Episode 16 - Gerstad Builders

Episode Summary

In this week’s episode, Mitch had the opportunity to get to know more about Gerstad Builders, a family owned home building company that builds in the Chicagoland and Wisconsin areas. According to Robert Gerstad, what makes Gerstad unique is that their homes are built according to their clients’ specifications. There are many base model plans for clients to choose from and then customize to incorporate the exact features they desire at an affordable price. Though Gerstad’s target market is first time home buyers, they tend to bring in a lot of business from second or third time home buyers who have already owned a home and are moving forward knowing exactly what they want or don’t want in their next home. Gerstad Builders have made their business a household name in the McHenry area due to the values of the Gerstads who started the company: they wanted to ensure they always did right by the community, and they certainly have. Additionally, the company has a weekly blog on their website and utilizes software from Zillow to capture 360 tours of their homes! Tune in to hear all of this and more in this week’s episode of Marketing Relevance!

Episode Notes

When someone has been in the business as long as Robert Gerstad, they get to know the ins and outs of real estate and contracting. According to Robert, when it comes to real estate, you get what you pay for. Gerstad prides itself on producing quality work at a reasonable price point. Call Gerstad Builders at 815-385-4495 and speak to either Tom or Tammy, the company’s salespeople to get one step closer to your dream home today! You can also find Gerstad Builders via website at or on Facebook and Twitter.